LOGO & BRANDING: questionnaire
How would you describe your services and/or products?
Who is your main "competitor" and how are you different from them?
What is the age range of your target customer?
Do you have any color preferences or existing brand colors?
Do you have any colors that you do not wish to use?
What adjectives should best describe your logo?
How do you prefer your logo to be worded?
Do you have a tagline you wish to include? If so, tagline must be provided at start date. Please note that this may increase job scope, as you most likely will need a version of your logo both with and without tagline. This requires alternate proofs, possible revisions and additional final files.
Is there any typography style you prefer or do not prefer? Formatting styles are: script, block, all caps, all lowercase.
Where will your logo be used? Website, print, social media, wearables, other?
Please provide links to images that help describe your brand.
Do you have any other thoughts about your project to share? If so, write them here: